Videos + Other Distributed Content

In early 2015, BuzzFeed started thinking about new ways to publish directly to social media. This meant figuring out new content formats for Instagram, Facebook, Pinterest, etc. To that end, my team developed a new way to do food videos while shooting step-by-step recipe photos in the BuzzFeed test kitchen. That new format became hugely successful and led to the launch of BuzzFeed Tasty. This style of food video is now ubiquitous on social media; BuzzFeed Tasty went on to become a food media juggernaut. The first few are the early videos I shot from which the format emerged.  (Most of the videos on this page were shot by the brilliant John Gara or Alvin Zhou.)

Other Distributed Content