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Videos + Other Distributed Content

Videos + Other Distributed Content

In early 2015, BuzzFeed started thinking about new ways to publish directly to social media. This meant figuring out new content formats for Instagram, Facebook, Pinterest, etc. To that end, my team developed a new way to do food videos while shooting step-by-step recipe photos in the BuzzFeed test kitchen. That new format became hugely successful and led to the launch of BuzzFeed Tasty. This style of food video is now ubiquitous on social media; BuzzFeed Tasty went on to become a food media juggernaut. The first few are the early videos I shot from which the format emerged.  (Most of the videos on this page were shot by the brilliant John Gara or Alvin Zhou.)

 

 
 

Other Distributed Content

 

Visually driven content that stands on its own and shares well on social media: infographics for Pinterest; videos for Instagram, etc.

 
 
 design by Jenny Chang; text by Christine Byrne

design by Jenny Chang; text by Christine Byrne


 

design by John Gara

 
 design by Chris Ritter; text by Christine Byrne

design by Chris Ritter; text by Christine Byrne


 
 Recipes/text by Alison Roman; design by Chris Ritter

Recipes/text by Alison Roman; design by Chris Ritter


 
by John Gara, Lauren Zaser, Rachel Sanders, and Mackenzie Kruvant
 

video by John Gara

 
 design and text by Rachel Sanders

design and text by Rachel Sanders